The morning of Monday, February 18 saw me heading off for my
semi-annual immersion into the Las Vegas fashion trade show week. The
February editions of the shows
host the commercial debuts of Fall/Winter collections of designers
across the spectrum of men’s and women’s apparel and accessories
categories at 17 different showcases.
After an easy 4 hour drive, I
arrived in a chilly Sin City. My first stop was the Sands Expo and
Convention Center at the Venetian Hotel.
Yes, there are 17 different showcases in total if you include the sub-shows under the same roof. Let’s count them:
At the Mandalay Bay:
Project, The Tents @ Project, Project MVMNT, Project Mens/Wear, ENKVegas, PoolTradeShow
At the Las Vegas Convention Center:
WWDMAGIC, Platform, Sourcing,
ISAM.
At the Sands:
Stitch,
MRket,
AccessoriesTheShow,
CurveNV,
Capsule,
OffPrice.
At the Rio:
WWIN
The shows were staggered over 4 days starting Monday, February 18. Most run 3 days.
I was greeted by new locations, new names, lots of foot traffic and a good deal of confusion.
The MAGIC Group of shows
The driver of the week is the MAGIC group of shows split between the
Las Vegas Convention Center and the Mandalay Bay Convention Center.
“MAGIC” is the shorthand that a lot of people use for the week.
The LVCC shows were set up as usual with Platform shoe show and
Sourcing resource show in the South Hall, and WWDMAGIC in the Central
and Northern Halls.
The Mandalay Bay CC configuration (which has been tweaked a number of
times in recent years) underwent a complete overhaul. The result has
caused considerable dissatisfaction with agents, designers,
manufacturers and buyers.
The trouble really began when ENKVegas was acquired last year by MAGIC parent company
, Advanstar.
ENKVegas was previously a stand-alone show at the Wynn Hotel. ENK
always put on classy, professional and well-appointed trade shows. Some
veterans of their Intermezzos and Coteries in New York thought the Vegas
show was their best. The Vegas show had an intimate vibe that was
appreciated by agents and buyers. ENK did that bit extra – from the
setting and layout, to the food at the complimentary buffet, through to
the highly anticipated stewarded drinks they served at the end of each
day.
Contemporary and better contemporary men’s and women’s sportswear
collections, denim, dresses, accessories and footwear brands were spread
over two adjacent function rooms. Agents and designers thought that
buyers were motivated into writing orders and leaving paper by the
exclusive atmosphere and juried mix of collections. There were more
men’s than women’s collections.
Those days are over.
ENKVegas
ENKVegas is now an exclusively women's show. It has
become just another another sea of booths housed in a enormous white
tent on the carpark of the Mandalay Bay. The booths are basic. The
floor is a thin carpet right on the carpark tarmac and the designers and
agents working the show are forced to use porta-potties - and not the
high end ones at that. From the first morning, there were grumblings.
To add to the dissatisfaction, the other new show, The Tents at Project
which took up one quadrent of the tent, is a curated mix of upscale
men’s collections. This section had a plush carpet, more constructed
booths, and more open space in general. It is easy to see why the
women's collections were not happy.
By the way, this was the February show which is the least challenging
of the two when it comes to weather. What’s going to happen in August
when it’s 110F, you spend all day standing on a carpark tarmac in a tent
(despite it being air-conditioned), and you have to go outside and use a
porta-potty!
From the extensive feedback that I got both during and
after the show, I can see a lot of collections dropping out of ENK
between now and then.
The change in location and intimacy of ENK and the moving of the
previously inside Project women’s section to the tent had a real effect
on the business done during the week. Many sellers felt that buyers
were doing more walking and looking than writing business. Some felt
that buyers had trouble finding them. When I was there on the first
morning, the foot traffic was moderate.
There was a strong showing of
Australian brands including
Ladakh, One Teaspoon, Estilo Emporio, Helen Kaminski, Australian Luxe Collection. I will see many of these collections again in Sydney in April at
Mercedes Benz Fashion Week Australia.
I had a chance to catch up with one of favorite designers and industry people,
Charlotte Tarantola at
her booth. Charlotte is a perpetually positive person and really
didn’t have anything to say about the new digs. The booth was busy from
the get-go as it always used to be at the Wynn. The collection is a
reflection of Charlotte herself: bold, vibrant, positive and
ever-evolving.
Some of the stand-out men’s collections at The Tent’s at Project were the hip, colorful shoe brand
Del Toro Shoes, the eyewear collection
Linda Farrow sunglasses, and the Namaste Showroom represented
Chippewa.
Project
Comfortably inside the convention center were all Project’s men’s and
unisex brands.
The space where the women’s collections had been was
occupied by
Project Mens/Wear, a traditional menswear showcase and the newly branded
MVMNT,
MAGIC’s new street and skate section that used to be known as Street
and Slate, and housed upstairs (then again, I heard MVMNT was moved
downstairs only because there was an unrelated conference upstairs. But
it looked like a designed move to me).
PoolTradeShow had been shipped off to it’s own ballroom space down the hall.
The fashion forward
Workroom section was organized out of existence.
The effect of all this was to make Project seem even more massive
than ever. I heard from a number of highly respected veterans of the
show that it was just too big, that buyers said they couldn’t find them,
that collections were not clustered with similar or complimentary
brands, and that many of them will be reconsidering their commitment to
the show.
One of my success stories,
Wood Underwear
was exhibiting – Wood is Good! Terresa Zimmermann, the owner/designer
has done an incredible job of developing and promoting the collection
over the past 2 years. I was match-make an excellent partnership
between Wood and Namaste Showroom.
Terresa said, “We had a great location, right in front of the DJ and
bar. Great exposure generally. We were showing our new line, Hermosa
Beach Collection, composed of 3 styles of underwear and 2 undershirts,
all in 9 collegiate inspired colors. The color block really grabbed
attention. We were also showcasing our new display units and
merchandising options.
Stitched Lifestyle in the Cosmopolitan took delivery of the first new display. We had quality traffic all 3 days, from the very established like 4
2 Saint, to the very new like
Unscruff. The next couple of weeks’ follow up should prove interesting and give us a better idea how to judge the success of the show.”
PoolTradeShow
Pool was fun as usual. More than 100 emerging and independent
contemporary brands showing the full range of clothing, shoes, bags,
hats, jewelry, accessories of all kinds. There was also an expanded
cash and carry section of very interesting stuff.
Due to the reconfiguration of Project, Pool was shunted off to it’s
own ballroom space. It was previously attached to the women’s section
at Project. Pool was separated into it’s own space a few years back
which caused a severe drop in foot traffic and waves of complaints from
exhibitors. This time the separation only seemed to make the heart grow
fonder because the energy was high, buyer traffic was brisk, and buyers
were leaving paper.
The eco friendly watches of
Sprout
were doing good business. These sporty watches are made with materials
that are easy on the Earth but last as long as their more polluting
competitors.
I also liked the accessories collections:
Paradise Metal Art,
Flea Market Girl,
Hj Designs,
GREENOLASTYLE, and
Ornamental Things.
The fine and funky Franco Nakagawa of
Magnet Showroom was showing all his vendors:
Adeen,
Golden Bears,
Relik and
Coveted Society. Franco represents those eye-catching collections that push the fashion envelope but are still wearable, stylish and affordable.
Pool is well worth a look. You’ll find labels that will eventually transition on to the main floor at Project.
WWDMAGIC
WWDMAGIC at the Las Vegas Convention Center seemed busier than in
recent times. I am never quite sure just how buyer-busy the show is.
There are so many people in the space, from sales reps to booth staff to
vendors to industry folks to media, and, yes, to buyers, that is it
hard to work out who’s who. But this time around I had a sense that
buyers were active. My feedback confirmed my suspicions.
My first stop was to visit the Australian plus-size label,
Kita-Ku
who were showing in the North Hall. I had given the label some advice
prior to their trip to the US. I think they are better suited to the
WWIN show at the Rio. They were generating interest with buyers and
sales agents who wanted to represent them in the US.
The feedback from the industry veterans that I spoke with was good. I
am withholding peoples’ and brands’ names under instruction but here
are some quotes:
“Having a great show. We are seeing stores with multiple doors.
Buyers are looking for something new because everything looks the same
or is hanging everywhere.”
“I think foot traffic has been a little off but I’m still happy with
business. Retailers are reporting a good second half to January after a
weak Xmas and New Year selling period. They are writing deeper
orders.”
“We had a great Tuesday. I wrote enough business on Tuesday to cover
my whole show. We are showing Fall sweaters early and stores are
booking them. The Fall sweaters are selling as strongly as our Spring
styles. Buyers are looking for that bit extra: texture, detail, a
little embellishment, and are still buying the architectural shapes that
can be worn with leggings.”
ISAM was small as usual at this time of year.
I had a walk through the
Platform show show in the
South Hall. It is massive. As with most accessories at present,
anything goes with shoes. I did see a lot of color in leather, suede,
and synthetics. The athletic shoe continues to be popular as do boots
of all kinds.
I skipped the
Sourcing show. No time and nothing to see there for me. I’ll catch the trend forecast seminars at LA Textile Week.
Modern Assembly
The negative feedback from Project and ENK has continued over the
past month. Advanstar will have some serious rethinking to do before
the August round of shows. Many brands I have spoken to are looking to
the new
Liberty show that will debut at The Venetian/Sands Expo in August.
Project founder Sam Ben-Avraham has announced plans to launch
Liberty with 250 men’s and women’s contemporary brands.
Agenda,
a Los Angeles-based action sports and streetwear show that currently
runs in NYC and LA, will be debuting in the Las Vegas market, and
joining
Liberty and
Capsule in a troika of shows to add to the current BJI Fashion Group produced
AccessoriesTheShow,
STITCH (the former MODA), and
MRket, the menswear trade show, to form a strategic alliance called
Modern Assembly.
The partners will consolidate marketing efforts, streamline
attendance for one another’s shows, and join in direct competition
against the Advanstar shows.
It will be intriguing to see how all this shakes out.
Paul Brindley
