Despite a smooth, sleep-filled flight aboard a comfy Qantas A380 (they might have cracks in their wings but they top the dear old 747’s handily), I was completely zonked Thursday as I moved through a day of work and logistics trying desperately to stay awake and avoid extended jetlag. If you need stimulation while trudging along on hazy autopilot, there’s no more appealing and vibrant place than Sydney.
Thursday and Friday were spent at Fashion Palette, a high-end showcase of Australian designers held at the exceptional Carriageworks event space in Redfern … more about the show in a separate blog in the coming days.
MBFWA is Australia’s premier fashion week that provides a platform for designers to showcase their collections to the world’s most influential media and buyers. MBFWA claims the mantle of the Asia Pacific’s stop on the international fashion week circuit joining Paris, Milan, New York and London.
Spring/Summer 2012-13 will be breaking. It is an extremely important week for me. I get to watch the runway shows of the latest collections from some of Australia’s most established (such as Bec & Bridge, Oroton, Toni Maticevski, Ksubi, Kooey, Zimmermann) and emerging designers (Ode To No One, Toi Et Moi Sydney, Akira, Watson X Watson). I meet with designers and their sales and PR agents and view their collections in the suites of the nearby Shangri-La Hotel. And very importantly, I meet and network with the movers and shakers of the Australian fashion industry.
At paul brindley consults, we work with international and US domestic fashion designers and manufacturers wanting to launch in the US:
- We conduct market research and advise on the US apparel market.
- We source the most appropriate US sales channels (independent showrooms, corporate sales, distribution or licensing).
- We provide referrals to key contacts in PR, logistics, etc.
- We make sure our clients are export ready – pbc Fashion Services.
I’ll be attending some off-site showcases of designers who aren’t on the official schedule but are taking advantage of the buyer activity and general buzz generated by MBFWA to launch their Spring/Summer collections and announce themselves to the world.
The official five-day schedule is centered at the Overseas Passenger Terminal (OPT) at Sydney’s fabulous Circular Quay. If you have never been to Circular Quay, it is one of the most spectacular big city vistas anywhere in the world.
With the CBD at your back, Sydney Harbor Bridge on your left, the Sydney Opera House on your right, and the unparalleled Sydney Harbor lapping at the quay, you are in the heart of the historic Sydney Cove. The OPT is appropriately on your left as you head toward “The Coathanger”.
It’s going to be a very busy and exciting week. I’ll be blogging and tweeting constantly so stay tuned.
paul brindley consults