Monday, June 10, 2013

Welcome home: ‘Made in USA’ on the rise – NBC News.com


Here is more "good news" on the "Made in USA" front.  I have predicted the return of apparel manufacturing to the US as one of the consequences of the now 5 years of economic downtown in the US as outlined in the article.

More and more designers are doing their best to keep their manufacture on-shore.  Apart from the convenience of working in the roughly the same timezones, in the same language, and under the same rules of law, quality control is more assured and turnarounds are quicker which allow longer selling cycles.

And in spite of the federal government's and industry groups' reluctance to go on an all-out "Buy USA" program as they have in other countries, local consumers want US-made for economic, social and patriotic reasons.

International buyers love "Made in USA" labels in their apparel.  They always have  and still do.

So to all budding and established designers out there, if you can fit "Made in USA" into your price points, do it!  Eat that extra bit of margin as advertising, marketing, consumer goodwill or wherever it makes sense in your budget.

Paul Brindley

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